Guest: Rosalynn Verges, AI Roofing Revolution
Host: Jim Ahlin, Roofing Success Podcast
Links:
https://www.airoofingrevolution.com
https://www.instagram.com/airoofingrevolution
https://www.linkedin.com/company/ai-roofing-revolution
https://www.facebook.com/airoofingrevolution
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help:
https://roofingpod.com/chatgpt-278
The Roofing Industry’s AI Wake-Up Call
When most roofing owners hear “AI,” they think of science fiction or tech giants—not shingles, scheduling, or sales reps. But as Rosalynn (Roz) Verges, founder of AI Roofing Revolution, explains, artificial intelligence isn’t a future problem. It’s a competitive advantage right now.
Roz, a seasoned people and process expert, has spent years helping roofing companies design smarter organizational structures. But when she started exploring AI in early 2025, she realized something big was shifting. “If I don’t pay attention to how this technology is reshaping our world, my clients are going to be left behind,” she said.
That realization became the spark for AI Roofing Revolution, a new kind of company designed to help roofing owners automate repetitive tasks, empower employees, and future-proof their businesses.
From HR to AI: A Natural Evolution
Roz’s background in HR and organizational leadership gave her a unique lens on AI. While many see it as a tech issue, she sees it as a people issue. The key question, she says, isn’t “How do we use AI?” but “How do our people use AI to do better work?”
Her team now helps roofing companies redesign workflows, train staff, and rethink their entire org charts through an AI-first mindset. Whether it’s automating scheduling around the weather, analyzing lead data, or improving communication between sales and production, Roz’s approach blends technology with team culture.
“AI isn’t here to replace people,” Roz says. “It’s here to remove what slows them down.”
Building the AI Roofing Revolution
What started as a passion project quickly became a transformative business model. AI Roofing Revolution equips roofing owners with both education and implementation tools—bridging the gap between curiosity and actual results.
The company offers training that breaks AI adoption into four practical “buckets”:
- Personal Efficiency – Use AI to handle daily admin tasks like email summaries, scheduling, and project checklists.
- Content and Communication – Improve customer emails, proposals, and AR follow-ups with clearer, faster messaging.
- Deep Research and Strategy – Analyze markets, competitors, and customer data to make smarter business decisions.
- Data Analysis and Forecasting – Transform spreadsheets into insights that predict performance and growth.
From coding workflows to creating custom training libraries, Roz’s team empowers roofing owners to apply AI strategically across every department.
Empowering Teams, Not Replacing Them
Roz emphasizes that AI success starts with trust and transparency. She cites a Workday global study showing that 65% of employers think they’re implementing AI well—but only 45% of employees agree. That gap, known as the “AI trust gap,” can slow progress in even the best organizations.
Her solution? Involve everyone early. “When employees get to be a part of bringing AI into the company, they’re excited to use it,” she explains.
That’s why AI Roofing Revolution focuses on training—not outsourcing. The goal isn’t to replace people but to multiply their impact. Roz calls it the “multiplication effect”: when employees understand and apply AI in their own roles, adoption spreads exponentially.
Practical Wins: Real Use Cases for Roofers
During the episode, Roz shared several AI use cases already reshaping roofing operations:
- Scheduling Around Weather: AI can analyze forecasts, adjust production schedules, and automatically notify customers of reschedules.
- Sales Training and Coaching: AI-powered chatbots and data tools can personalize product training and sales scripts for each rep.
- Recruiting and Hiring: AI helps owners write job descriptions, scout candidates, and send personalized outreach messages.
- Quality Control and Estimating: By scanning contracts, estimates, and pricing data, AI tools flag discrepancies before they cost you money.
- Strategic Planning: AI can forecast trends, analyze competition, and even suggest growth opportunities in your market.
Each example shows that AI isn’t just a shiny tool—it’s a time machine. It gives roofing leaders back the hours they’ve been missing.
Future-Proofing Your Roofing Company
Roz’s message is clear: roofing companies that learn to automate and dominate with AI will be the ones standing strong in the next decade. “We want to teach the entire industry how to automate and dominate,” she said.
And the companies that act now have a massive head start. As Roz puts it, “The tools will change, but the strategy won’t. The owners who train their teams today will lead the industry tomorrow.”
Learn More About AI Roofing Revolution
AI Roofing Revolution is proud to sponsor the Roofing Success Podcast, helping roofers nationwide embrace technology, efficiency, and smarter leadership.
Ready to explore how AI can transform your business?
👉 Get Started
or
👉 Learn More
FAQs: Roofing Business Takeaways from This Episode
Topic: Operations-Management
Q: How can AI save time for roofing operations managers?
A: AI tools can automate daily checklists, summarize project updates, and even schedule production based on weather forecasts, saving hours every week.
Topic: Marketing
Q: How can roofers use AI for better customer communication?
A: AI can write polished estimates, emails, and follow-ups tailored to each customer, ensuring clarity, consistency, and faster response times.
Topic: Sales
Q: What role does AI play in roofing sales training?
A: AI-powered training platforms can simulate sales calls, personalize coaching, and help reps master product knowledge faster.
Topic: Human Resources
Q: Will AI replace roofing jobs?
A: No. AI Roofing Revolution focuses on enhancing team performance, not cutting jobs. The goal is to reduce busywork so employees can focus on higher-value tasks.
Topic: Growth-Expansion
Q: How can AI help roofing companies scale faster?
A: By automating admin tasks and improving forecasting, AI frees up leadership to focus on growth strategies and market expansion.
Topic: Technology-Innovation
Q: What’s the best AI tool for roofing companies just starting out?
A: Start with tools you already use—like Google’s Gemini or Microsoft Copilot—before layering in automation tools such as Zapier or n8n.
Topic: Finance-Accounting
Q: Can AI help improve cash flow?
A: Yes. AI can analyze accounts receivable data, identify late-paying customers, and help draft automated yet personalized follow-up emails.
Topic: Education-Training
Q: How should owners train their teams to use AI effectively?
A: Include employees in the process from day one. Let them experiment, share results, and apply AI in their individual roles to drive company-wide adoption.
Topic: Leadership-Culture
Q: How can owners build trust when introducing AI?
A: Communicate openly about AI’s purpose, focus on how it benefits employees, and share efficiency gains—such as flexible hours or bonus opportunities.
📚 Resources & Links:
🎯 Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
🤝 Our Sponsors:
JobNimbus Marketing
JobNimbus Marketing is the trusted roofing marketing agency built for contractors who want real growth. They understand storm season, insurance cycles, and the seasonality of roofing like no one else, turning websites into true lead engines that keep your phone ringing year-round. With proven strategies tailored to roofers, you can focus on building roofs while they focus on building your revenue.
Day 41 Thrive
Day 41 Thrive specializes in coaching, mentoring, and consulting for entrepreneurs and home service companies. Whether you’re building your leadership skills or developing a stronger team, they help you lead with purpose, and thrive no matter the season.
AI Roofing Revolution
AI Roofing Revolution empowers roofing professionals with AI tools, education, and community to streamline processes, cut costs, and maximize profits in the roofing industry.”
PowerUp Agents AI
This AI tool helps your sales reps follow up faster, handle objections better, and close more deals. It’s like giving every rep a personal sales coach, on demand.
The Roofing & Solar Reform Alliance (RSRA)
Tired of predatory practices and shady players? RSRA is leading the charge to create a better future for roofing and solar contractors through education, community, and real reform.
