271: Fired Up & Broke in 2020—Then They Launched a Multi-Million Dollar Roofing Business with Taylor Miller and learn how to implement roofing ERP systems
How Miller Storm Roofing Turned a Crisis into a Multi-Million Dollar Business
In 2020, Taylor Miller and her husband Jay were not planning to start a roofing company. They had solid experience in sales and operations, but the idea of handling payroll, hiring, production, and every other responsibility that comes with ownership did not sound appealing. That changed overnight when a former boss threatened Jay’s commissions. For Taylor, that was the breaking point. She decided no one would ever control their income again.
Within months, Miller Storm Roofing was up and running. What started out of necessity has grown into one of Texas’s fastest-growing roofing companies, now on track for $20 million in annual revenue. In this episode, Taylor explains how she built the business on systems, culture, and consistent communication.
From Single Mom to Roofing Business Leader
Taylor’s path into roofing began with her mother, who had experienced her own dramatic transformation. After years of addiction and incarceration, her mother rebuilt her life in the roofing industry, starting as a door knocker and working her way to partner in a successful company.
Inspired by that example, Taylor joined the industry. But when her mother relapsed and lost her business, Taylor and Jay moved on to other companies, helping create systems, processes, and sales teams for small startups. Those experiences would later give them the tools to launch Miller Storm.
Starting During an Unpredictable Year
While many people saw 2020 as a terrible time for door-to-door sales, the Texas market proved different. People were home more than ever, often looking for interaction. Miller Storm quickly gained momentum, but the early excitement was followed by the reality of what running a company really involves.
“Being the boss is hard,” Taylor recalls. “You cannot be everyone’s friend. You are wearing all the hats, and you deal with everything from warranty calls to bad subcontractors.”
Developing a Stronger Leadership Style
In the beginning, Taylor led with what she calls an “iron fist,” worried that kindness would be seen as weakness. Over time, she learned that true leadership requires a mix of compassion and firm boundaries.
She invested in personal development through books such as The 21 Irrefutable Laws of Leadership and How to Win Friends and Influence People, podcasts from business leaders like Layla Hormozi, and even online tutorials for handling difficult conversations. This growth allowed her to improve communication, set clear expectations, and attract higher-quality team members.
Creating Systems that Run Smoothly
One of Taylor’s biggest realizations was that clarity and automation are essential. Every department at Miller Storm knows its exact responsibilities, understands what qualifies as an urgent “fire,” and knows when to escalate. Weekly meetings keep feedback flowing and prevent constant interruptions.
Automation handles much of the customer communication, from scheduling notifications to installation reminders. This ensures homeowners always know the next step without having to reach out for updates.
Hiring the Right People
When it comes to building a team, Taylor has learned to value humility over big talk. “The good ones are usually the most humble,” she says. The company uses performance metrics and clear cultural standards to guide hiring and firing, making decisions based on data instead of emotion.
Growing with Financial Discipline
Miller Storm grew from a $5,000 starting fund to more than $10 million in annual revenue by staying disciplined with cash flow. There were no luxury purchases or unnecessary expenses. The focus stayed on reinvesting into the company.
The goal for this year is 1,000 completed roofs, $20 million in revenue, and continued expansion into commercial projects and new markets such as San Antonio and Houston.
Making Customer Communication a Priority
Taylor sees over-communication as a major competitive advantage. Homeowners are included on every supplement, invoice, and warranty filing. This proactive approach eliminates confusion and builds trust, which drives repeat and referral business.
A Culture of Speed and Connection
Although it is not a formally written core value, speed is part of the company’s culture. Jobs move quickly, feedback is prompt, and communication is constant. At the same time, the company prioritizes team connection with events like boat parties, paintball outings, conference trips, and even a Mexico getaway for top producers.
Taylor believes roofing is more than just a business. It is a lifestyle that requires hard work, strong systems, and a team culture that makes people want to stay and grow.
Looking Ahead
For Taylor, the most rewarding part of building Miller Storm has been watching people’s lives change. Team members have improved their finances, purchased homes and vehicles, and gained confidence in their abilities. “That is better than any amount of money we could put in the bank,” she says.
Miller Storm’s story is a reminder that with the right systems, leadership growth, and team culture, it is possible to turn a moment of crisis into lasting success.
