Practical technology, automation, and AI strategies used by real roofing technology and innovation in companies to scale with clarity and control.
Build a tech stack that actually works in the real roofing world. The Technology & Innovation Hub brings together the best ideas from Roofing Success Podcast guests who have used software, AI, automation, and data to grow faster, serve better, and stay ahead of what is coming next.
Here you will not find theory. You will find practical examples of how real contractors are:
If you want your company to feel less chaotic and more future ready, this is the place to start. Then connect what you learn here with the Marketing & Sales Growth Hub and the Operations & Management Hub so your entire business moves in the same direction.
The best roofing tech stacks begin with a clear picture of how you want the business to run, not with a list of tools.
In How to Supercharge Your Roofing Operations with the Right Technology (E220), Aaron Trujillo explains how $60M plus roofing companies use systems to drive clarity, not complexity. He shows how leaders define the process first, then find software that supports that workflow instead of forcing the team to work around the tool.
Key takeaways you can bring into your own strategy:
When your vision is clear, technology becomes a force multiplier instead of another headache.
A modern roofing tech stack usually includes:
In You Can’t Build a Scalable Roofing Company Alone (E279), Andy Keys shows how systems and structure allowed FoxHaven Roofing Group to grow from a halfway house start to a 25M plus organization. He highlights that scalable companies build tech around roles and responsibilities, not personalities.
Use that lens when you evaluate your current tools. Ask:
Which logins could disappear tomorrow without breaking your business?
New tools only work if people use them.
In How to Supercharge Your Roofing Operations with the Right Technology (E220), Aaron shares how leaders earn buy in by involving team members early, training consistently, and tying system usage to clear expectations. Technology adoption becomes a leadership topic, not an IT task.
When you roll out new tools:
Most roofers pour budget into generating leads, then lose them in slow or inconsistent follow up.
In The #1 Mistake Roofers Make After Getting Leads (And How to Fix It with AI) (E267), Josh Crouch shows how automation can close that gap. He explains how speed to lead, simple workflows, and AI driven follow up can recover revenue without adding more admin staff.
Apply his approach by:
Homeowners are already asking AI tools for roofing advice and contractor recommendations.
In AI Is Replacing Google: What Smart Roofing Companies Are Doing Instead (E260), Marcus Sheridan explains how AI now uses digital signals like reviews, content, and video to decide which brands to surface. He breaks down how roofers can build those signals so AI tools recognize them as trusted options.
From this episode you will learn to:
AI is not only about marketing. It is already reshaping how roofing companies schedule, communicate, and run operations.
In Automate & Dominate: How Smart Roofers Are Winning the AI Revolution (E278), Rosalynn Verges shares real use cases where AI saves hours each week. From scheduling around weather to automating email follow ups and even improving hiring processes, her framework turns AI into everyday leverage across the business.
You will see how to:
Technology and capital are already reshaping roofing. Waiting is the riskiest strategy.
In What Roofing Looks Like in 2030 (You’re Not Ready for This) (E280), Adam Sand lays out how AI, automation, private equity, and new labor models will transform the industry. He talks about self operating scheduling systems, AI driven estimating, and large networks of tech enabled roofing companies.
For independent and mid sized contractors, his advice is clear:
Reviews are one of the strongest digital signals for both humans and AI.
In 900 Reviews in 3 Years?! The Secret Every Roofer Misses (E276), Jon Starry explains how Steadfast Roofing earned over 900 reviews in three years by combining repairs, automation, and a disciplined follow up process. He shows that great review engines are built on systems, not luck.
From this episode you can model:
Customer experience is not only about friendly service. It is about every digital touchpoint, from first click to final invoice.
In Mastering the Secrets to the Roofing Customer Journey for Raving Fans & Referrals (E200), Jon Broce walks through a complete customer journey that turns one time jobs into long term advocates. He focuses on consistent communication, proactive updates, and intentional follow up.
Use his playbook to:
Brand is not just logos or truck wraps. It is the story people tell about you when you are not in the room.
Episode 195: Proven Community Engagement Strategies to Grow Your Roofing Brand with Robert Paiz gives you a playbook for roofing brand development strategies that make you the default choice in your market. Robert shows how consistent community involvement, content, and customer experience stack up over time.
Episode 198: Building a Profitable Roofing Company: Operations, Finances & Leadership with Connor Rodich connects that brand story to roofing company market leadership strategies. Connor demonstrates that the most profitable companies align brand, operations, and finances into one clear position that customers and employees can easily understand.
Technology supports scale, but leadership and structure make it possible.
In Episode 279: You Can’t Build a Scalable Roofing Company Alone, Andy Keys shares how FoxHaven Roofing Group built a 25M plus company by developing leaders, documenting systems, and giving people real ownership over outcomes.
Systems and software support that vision by making roles clear and performance measurable.
For growing owners, lessons include:
Innovation often starts when something goes wrong and you refuse to hide it.
In Episode 268: He Put the Wrong Roof On—Then Turned It Into a Marketing Goldmine, Brett Tesson shares how owning a major mistake and tightening systems around it actually strengthened his brand.
Supplier scorecards, better documentation, and more disciplined communication became part of his operating system.
This mindset applies to technology as well:
Use this simple roadmap to move from ideas to action.
List every tool your team uses for leads, jobs, communication, and reporting
Map which role uses which tool and for what specific tasks
Identify duplicate tools, unused features, and manual workarounds
Rewatch key segments of How to Supercharge Your Roofing Operations with the Right Technology (E220) and note three changes you can make right away
Choose one high impact area: lead follow up, scheduling, or review requests
Implement one simple automation to close that gap
For example, a follow up workflow inspired by The #1 Mistake Roofers Make After Getting Leads (And How to Fix It with AI) (E267)
Train the team on the new process and measure results for at least two weeks
Map the key customer milestones from E200: first contact, inspection, proposal, install, and follow up
Add technology to improve each stage: Text updates, Online scheduling and Automated review requests
Use insights from 900 Reviews in 3 Years?! The Secret Every Roofer Misses (E276) to strengthen your review engine
Watch What Roofing Looks Like in 2030 (You’re Not Ready for This) (E280) and Automate & Dominate: How Smart Roofers Are Winning the AI Revolution (E278)
Decide where you want your company to sit in that future landscape
Document a 12 month technology roadmap that includes: One major system change and Two or three new automations
A training plan so your team is ready for AI supported work
For more in-depth strategies, subscribe to The Roofing Success Podcast and learn from real-world contractors every week.
Here is a focused playlist drawn from this Growth & Expansion Hub: