Centralized resources, proven playbooks, and templates to scale leads, referrals, and revenue.
The most successful roofing companies know exactly where their best leads come from and how to scale those channels.
Offline channels can still be powerful drivers of business when used strategically.
Local search is one of the most cost-effective ways to bring in qualified customers who are ready to buy.
Referrals are one of the most profitable ways to grow, but they require a system to work consistently.
Your sales team is the engine that turns leads into revenue.
Before you spend a dollar on marketing, you need a strategy that works for your market and goals.
How to create a roofing company marketing plan
Episode 230 with Jim Ahlin. Building a plan that keeps you in control.
How to create roofing company marketing personas
Episode 253 with Steven Ragsdale. Defining your ideal customer for better targeting.
Roofing content marketing strategies
Episode 182 with Jim Ahlin. A Trojan Horse tactic that opens the door to new clients.
A good plan is only as strong as your ability to implement it.
How to create a roofing content calendar
Episode 252 with Joe Hughes. Planning content that works year-round.
How to create roofing company case studies
Episode 256 with Marty Sheegog. Turning past projects into ongoing sales tools.
Your brand tells your market who you are and why they should choose you.
Improving your roofing pitch
Episode 261 with Kody Landals. Crafting a message that sticks in your prospect’s mind.
How to create roofing company brand
Episode 237 with George Villegas. Why your brand is unforgettable.
Your reputation is one of your most valuable business assets.
Roofing company customer review generation tactics
Episode 257 with Aaron Rogers. How to generate more reviews without annoying customers.
Roofing company reputation management tools
Episode 39 with Joe Ayler. Tools and habits for protecting your brand.
Roofing company influencer marketing
Episode 90 with Dmitry Lipinskiy. Partnering with influencers to reach more homeowners.
How to measure roofing marketing ROI
Episode 252 with Joe Hughes. How to measure and improve your return on investment.
How to create roofing company loyalty programs
Episode 266 with Elijah Muhm. Keeping customers coming back without discounts.
Save time with ready-to-use tools:
Roofing proposal templates
Content calendar templates
If you are ready to grow your roofing business, start here:
Your local SEO and fix any gaps in listings or reviews
A referral campaign to past customers
On the 2 to 3 lead sources delivering the highest ROI.
For more in-depth strategies, subscribe to The Roofing Success Podcast
and learn from real-world contractors every week.