240:How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle

Are you letting the slow season cost your roofing company millions? 🤔 In this episode, marketing expert Elizabeth Lytle with Contractor Dynamics reveals why most contractors hibernate during the off-season—and how this mindset is holding them back. Learn how to build brand awareness, create evergreen content, and establish omnipresence so you can dominate your market, […]

239: Facing the Ugly Truth About Leadership at Moose Roofing with Patrick Muhs

What happens when growth forces you to look in the mirror? Patrick Muhs of Moose Roofing shares his unfiltered journey through leadership, imposter syndrome, and building a resilient team. This story is raw, inspiring, and packed with lessons you can use to lead your roofing business to new heights. Learn how Patrick transformed failures into […]

238: Toxic Culture: The Silent Killer of Roofing Companies with Tamara Chase

Toxic culture is like a silent killer lurking in your roofing company — and it can cost you everything if left unchecked. In this episode, Tamara Chase, CEO of Chase Roofing, shares her journey of building and maintaining a healthy, thriving team culture in the face of constant industry challenges. From labor shortages and insurance […]

How to Build Roofing Brand Awareness Campaigns That Make You Unforgettable

237: Is Your Roofing Brand Forgettable? Here’s How It’s Costing You Millions with George Villegas Is Your Roofing Brand Forgettable? Here’s How It’s Costing You Millions Is your roofing brand truly unforgettable, or are you getting lost in the crowd? In this episode, George Villegas of Marva Roofing reveals how a bold rebrand — featuring […]

236: Why Roofing Teams Fail: Ignoring the Power of Coaching with Rosalynn Verges

You hired the best roofing team—but are you coaching them to succeed? 🏆 In this episode, we explore the #1 reason roofing teams fall apart: lack of coaching and performance management. With expert insights from Rosalynn Verges, an HR powerhouse, you’ll learn why ongoing coaching is critical for getting the best out of your team. […]